I guarantee you there are more Cincy fans outside of Cincinnati than there are Bills fans outside of Upstate, NY. Plus, even though I can't stand the guy, "Chad Ochocinco" was a draw for viewers. I suppose T.O. would be too- but he was already on the previous season. Let's face it, the Bills have the most boring guys in the league personality-wise- that, combined with their very local appeal, would doom the ratings.