‘”You know what’s so great about it is the fact that we always keep things fresh here. It’s never the same when you walk in. It’s the latest, fun, could be a Josh Allen fan chain that’s new this year that people are going crazy about,” Mroz said in an interview with WBEN. “In Buffalo, the Bills are Buffalo. It’s such an important piece of our fabric as a community, it brings people together. But when people don’t go to the game or if they can’t go to the game, one way they can still feel part of it is when they come to the store, because the vibe here is almost feels – especially here at Transitown [Plaza] – there’s that notion of, ‘Hey, this feels like we’re part of it.’ … This is an opportunity for them to feel like they’re part of the integral fabric of the team, who is obviously winning every Sunday, at this point.”‘