‘“Highmark is proud to retain the naming rights to the ‘New Highmark Stadium,’ ” said Dr. Michael Edbauer, president of Highmark Blue Cross Blue Shield of Western New York, in a statement to The News. “Our deepened partnership with the Bills has proven to be much more than a name on the stadium and has amplified each organization’s community impact. We see great value in continuing our collaborative efforts in the community and ensuring the new stadium will be a center for engagement and health improvement.”’