‘"I don’t know anybody who likes to be disciplined," Goodell said. "I don’t like issuing discipline. (But) the reality is very clear that there are consequences for your actions, and when those actions reflect negatively on the NFL, we’re going to make sure there are negative consequences in hopes they don’t happen again. … We’ve tried to do things to help our players make better decisions. Our coaches and everyone else in the NFL, we’re all held to a higher standard in the NFL, and Marshawn Lynch is included in that."’