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Dallas Cowboys are the most valuable NFL franchise.


Greg S

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NFL VALUATIONS (Per Sportico)

1) Dallas Cowboys $7.64B

2) Los Angeles Rams $5.91B

3) New England Patriots $5.88B

4) New York Giants $5.73B

5) San Francisco 49ers $5.18B

6) Chicago Bears $5B

7) New York Jets $4.8B

😎 Washington Commanders $4.78B

9) Philadelphia Eagles $4.7B

10) Denver Broncos $4.65B

11) Houston Texans $4.63B

12) Seattle Seahawks $4.385B

13) Pittsburgh Steelers $4.26B

14) Green Bay Packers $4.19B

15) Las Vegas Raiders $4.08B

16) Miami Dolphins $4.06B

17) Atlanta Falcons $3.88B

18) Minnesota Vikings $3.72B

19) Los Angeles Chargers $3.62B

20) Kansas City Chiefs $3.54B

21) Baltimore Ravens $3.435B

22) Carolina Panthers $3.36B

23) Tennessee Titans $3.29B

24) Tampa Bay Buccaneers $3.28B

25) New Orleans Saints $3.26B

26) Indianapolis Colts $3.245B

27) Cleveland Browns $3.18B

28) Arizona Cardinals $3.165B

29) Buffalo Bills $2.99B

30) Jacksonville Jaguars $2.94B

31) Detroit Lions $2.86B

32) Cincinnati Bengals $2.84B

LEAGUE AVERAGE $4.14B

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In the business world, valuations are often based on EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization).  Valuations are multiples of EBITDA.  So, for example, if you want to buy a group of Burger Kings, you can expect to pay something like 6x EBITDA.  But if you want to buy a group of Taco Bells, you might need to pay 8x EBITDA.  The market decided what the multiple is.  The brand's history, success rate, current organizational strength, future outlook, and so on will all influence where the market fixes the multiple.  

 

But the NFL is a strange beast.  Buying a football team is rarely purely a business acquisition and valuations are influenced by non-financial calculus.   While I'm sure the Pegulas carefully examined the team's financials, their bid on the Bills was more emotional than financial.  As Terry famously observed, if he wanted to make more money, he'd dig another well.  And as one team owner told Sportico, "EBITDA, at the end of the day, is less a driver of football value than people think."  

 

Sportico says they used team-specific multipliers rather than a standard multiplier for all teams when estimating valuations.  "The team-specific multipliers were based on numerous factors, including: historical sales, market (size, saturation and interest by prospective owners), strength of brand, on-field performance (historical and recent), terms of facility lease, debt burden, and expected future team and league economics. These ranges varied from 6 times revenue (i.e., Cincinnati Bengals) to 9.5 times revenue (i.e., Chicago Bears). In 2018, the Carolina Panthers sold for nearly 6 times revenue. The Denver Broncos sale is for roughly 9 times 2021 revenue."

 

It sounds like good-enough methodology.  But, in the world of the NFL, you can never really guess what the next team will sell for.  Beauty is in the eye of the beholder and value in the eye of the buyer.   

 

www.sportico.com/feature/most-valuable-nfl-franchises-chart-1234684186/

  

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1 minute ago, GETTOTHE50 said:

dang the pegulas already made $2 billion dollars on the team. one helluva investment

 

well, they've really only "made" the difference between their annual revenues and their annual expenditures

 

which is probably in total, quite a bit less than the real $ costs they've paid so far to purchase the team


yes - I get what you're saying that the worth of the team has gone up, but these moguls don't truly realize that appreciation until they ever sell

 

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15 minutes ago, mushypeaches said:

 

well, they've really only "made" the difference between their annual revenues and their annual expenditures

 

which is probably in total, quite a bit less than the real $ costs they've paid so far to purchase the team


yes - I get what you're saying that the worth of the team has gone up, but these moguls don't truly realize that appreciation until they ever sell

 

 

Billionaires rarely need cash - if you own the Bills, someone is willing to lend you cash with a good rate.  This is an asset that basically just goes up.  They usually sell for more than these listed amounts too.  

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This reflects the overvaluation of many  economic indicators, such as the stock market for instance, it has been riding an overvaluation bubble for a decade ish. The Cowboys franchise is living of its far past reputation, and not it’s actual performance, or shall I say under performance…, people are gullible and will spend money on anything that gets hyped in a way to trigger an emotional connection, is what it is, one can take advantage of this financially gullibility and make money off the masses, but it’s all a façade when one looks behind the curtain. It’s like the old adage, sausage tastes real good, but you don’t want to see how it’s made…

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2 hours ago, Greg S said:

 

Bills at just under the 3 billion is a nice change. Moving up a little. The future new stadium has a lot to do with it.

Future stadium has nothing to do with these numbers. Every team increased just by existing. The stadium won't come into play until it's actually built and revenue increases exponentially in year one.

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1 hour ago, GETTOTHE50 said:

dang the pegulas already made $2 billion dollars on the team. one helluva investment

You Technically don’t make anything if you don’t sell anything

 

The value is in the bills which they own… So they never took $2 billion out of it to profit 

 

If they sold the team for 3+ billion Then they would’ve made around $2 billion 

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5 minutes ago, Dr.Sack said:

If the Bills win a super bowl their value skyrockets.

 

Fascinating - if that happens, does that mean that a whole lot of big corporations and high earning professionals have also moved to Western NY and brought another million jobs with them?

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