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Dunkin' Donuts is officially dropping 'Donuts' from brand name


dpberr

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6 minutes ago, Fadingpain said:

They aren't deleting doughnuts from their product range.

 

They are simply deleting "doughnuts" from their corporate name.

 

So they will be known as Dunkin' from now on I guess.

 

 

 

Dunkin’ what? Don’t leave us in suspense like that!!!! Dunkin’ my finger in boiling hot coffee? That’s a lawsuit waiting to happen. 

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24 minutes ago, Augie said:

 

Dunkin’ what? Don’t leave us in suspense like that!!!! Dunkin’ my finger in boiling hot coffee? That’s a lawsuit waiting to happen. 

 

The story says they want to be a "beverage-led company", but how do you dunk a beverage?  The only thing I can think of where you dunk a beverage is one of those car bomb shots.

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15 hours ago, joesixpack said:

Once they stopped making the donuts on site, it was all downhill.

 

Agreed.  I read about the corporate decision to consolidate the baking facilities.  They knew before they made the decision it'd decrease quality and customers would complain but they have a near geographic monopoly on that fast food niche of coffee and doughnuts so they thought customers would get over it. 

 

Considering they are one of the few franchises that never seems to take a downturn in building new locations and are recession proof, you'd have to admit they were right.  

 

 

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