Taylor Swift has generated an equivalent brand value of $331.5 million for the Chiefs and the NFL, Apex Marketing Group tells FOS.
— Front Office Sports (@FOS) January 28, 2024
The figure includes print, digital, radio, TV, highlights, and social media going back to Swift’s first game in September.https://t.co/xUzMDsqIgE pic.twitter.com/Ruj5FM7g81