Taylor Swift has generated an equivalent brand value of $331.5 million for the Chiefs and the NFL, Apex Marketing Group tells FOS.

The figure includes print, digital, radio, TV, highlights, and social media going back to Swift’s first game in September.https://t.co/xUzMDsqIgE pic.twitter.com/Ruj5FM7g81

— Front Office Sports (@FOS) January 28, 2024