Concussions, kneeling and Trump aren't the NFL's biggest challenge. It's drawing in young viewers in a changing media landscape—and that means shorter games. @AndrewBrandt on NFL ratings and the future of football programming: https://t.co/Yu2rBiwAY9 pic.twitter.com/TZI5n0QbLA

— The MMQB (@theMMQB) October 16, 2018