My guess is that it's a holdover from when Cowher coached the Steelers. He went to NC State and I believe has a house in NC, so NC carried a lot of Steeler game when he was coaching. He's been retired for about 16 years, so I don't know why they still would do that. 🤷‍♂️

— Gallifrey_Guy (@Gallifrey_Guy) January 6, 2023