‘“We’re going into Year 1, not Year 10, and I need the guys to understand that,” Brady explained at the AFC coaches breakfast. “But you can’t assume anything. I can’t be like, ‘Hey man, Buffalo has had a good culture, we’re good, I’m just – no, we gotta start this from ground zero from the jump, from the start. I want the guys to all understand that this is new. They’re gonna build it.”’