‘Eric Kunsman is an Assistant Professor at RIT and is also a Big Shot leader. He said, “It’s about what the Bills actually mean for Western New York. So that’s why we had to commemorate Highmark Stadium in a different way that you normally see. And that’s where, when it’s lit up and it’s painted with light, it’s going to invoke all those memories of your childhood when you brought your kids here to the stadium, your grandkids.”‘