‘The Bills say this strategic partnership, launched today with a youth clinic in Toronto that featured executives from the Bills and Argos, Toronto Argonaut players, along with Bills minority owners and Toronto sports legends, Vince Carter, Tracy McGrady and Jozy Altidore, is coming on the heels of the Bills officially joining the NFL Global Markets program in May 2025, unlocking their ability to engage fans across all of Canada in addition to focusing on their home market of Southern Ontario. Linking arms with MLSE, and specifically the Argonauts, represents one of the many Canadian community partnerships the Bills are planning to forge this season; other activation partners include Football Ontario and Canadian Heart and Stroke.’