‘“It came around pretty organically, probably in the spring of 2021 when I was home doing a lot of grilling,” Ferguson said. “I was in Buffalo for that offseason. We were expecting our first child. That’s when I got into the social media aspect, I’d post whenever I’d make something, fans in the Buffalo community started to cling onto it. I started using the hashtag a bunch. I started creating this little BBQ community of Bills fans. It’s kind of taken off. I get tagged in Grills Mafia pictures or videos or tweets and Instagram posts almost every day. It’s great to see how it’s taken off.”’