‘Getting that text was how Shamberger found out that an answered casting call and the photoshoot that followed with Buffalo’s signal caller was for much more than a website or a magazine. The true use of the photoshoot was kept under wraps until the cover was revealed in June and it marked not only the first Bills player on the cover, but the first time in Madden’s history that the cover featured fans alongside the cover athlete. All the fans included on the cover were real Bills fans from the Los Angeles area, creating a one-of-a-kind experience for those supporters.’