‘The same devotion shown to the Bills by the whole of Western New York makes caring for neighbors in distress second nature. While sports may not seem to carry relevance at a time like this, the loyalty shared by a team fans genuinely love is now proving useful. The same people who vigorously stick behind the Bills regardless of how the team performs are the ones who are going to reflexively help those truly in need; all will persevere together. It shows how what we gain from sports actually matters.’