‘The Buffalo Bills & Perry’s Ice Cream will hold a press conference and FREE sampling of the new Buffalo Bills ice cream flavor on Monday, July 14, at 11:00 a.m. Media and shoppers will have the first opportunity to taste the new flavor. Tops Friendly Markets, another local hometown team, will host the press conference and sampling at 2101 Elmwood Avenue in Buffalo. Billy Buffalo, the Bills team mascot, and Perry Winkle, Perry’s mascot, will be on hand to assist with the Buffalo Bills Brownie Blitz sampling. The ice cream sampling will end at 1:00 p.m.’