‘On Saturday, representatives from the Buffalo Bills, Techniques for Effective Alcohol Management Coalition (TEAM) and the New York State Department of Motor Vehicles (DMV) announced the formation of a new partnership at Buffalo Bills Bausch & Lomb Training Camp today. The groups developed a public awareness campaign entitled “Responsibility Has Its Rewards,” which includes a public service announcement (PSA) featuring Bills fans promoting responsible behavior that will broadcast at home games throughout the season.’