In the Bills locker room, where new fashions don’t go unnoticed, Wire drew praises and inquiries from his teammates when he premiered his new lid. “I was wearing that hat around and guys on the team started asking me about it and where I got it,” Wire remembered “When I told them, they asked me to start making hats for them and it kind of grew from there. I realized that people understood the purpose behind it and I realized a lot of people could benefit from it.”