‘Jim Kelly is on the top (at least on CNN/SI NFL front page) of ‘losers’ in sports. If at first you don’t succeed, try, try again. Sometimes it works (look under Lucci, Susan). Sometimes it doesn’t (under Coyote, Wile E.) In sports, there can be only one winner, which means no matter how great you are, there’s a distinct possibility of losing. No matter how badly you want that elusive trophy or title, there’s never a guarantee it will come to you. CNNSI.com looks at some of the “losers” in sports, legends who couldn’t quite clear that one last hurdle.’